How Buyer Behavior Is Shaped by Individual Factors and How Brands Use Data to React

This post is intended for marketing professionals, e-commerce executives, and entrepreneurs who wish to know why consumers make purchases and how to precisely impact that choice. Don’t worry, we got you. MayI Growth is here to help you identify your customers and, of course, consumer behavior.

In contemporary times, marketing is not driven only by traditional campaigns or broad messaging. It is driven by understanding the needs of consumer and personal factors of consumers. Marketing teams are using data-driven technologies to identify the needs, problems, and solutions.

“People don’t buy only products; they buy solutions for their personal needs.”

Main Personal Factors for Consumer Behavior:

1. Age and lifestyle

2. Personality

3. Income

4. Personal goals

Single Way Focused Marketing Campaigns Are No Longer Productive

Professors, students, business owners, and parents are not doing shopping in the same way because all of them have different budgets, different needs, etc. That is why in the modern marketing world, companies avoid mass marketing, and instead they are doing personalized marketing campaigns for their different target audiences. It is not a secret that consumer behavior data helps businesses in all ways.

Werner Reinartz's study about customer insight states that businesses that examine consumer behavior data obtain insights for long-term success, creativity, and advertising.

Founder & CEO, MayI Growth—Kanan Aliyev