From Storytelling to Storyliving : Transformation of Marketing by VR

When we hear the word "marketing," we know that all it has is storytelling. People are dreaming and having a lot of desires. At this point, marketing is selling them these dreams by storytelling. Moreover, storytelling developed, and finally in the 21st century it reached its best version, which we call “virtual reality.”

The most powerful stories are now experienced rather than told

According to Google Zoo's research on virtual reality and immersive media, VR presents a new kind of marketing known as storyliving, in which viewers feel the advertising messages rather than just seeing them.

From hearing stories to living stories

Traditional marketing follow one rule to control the ads from beginning to end, while virtual reality changes the rules and makes completely new marketing world by giving the customers freedom to feel the storytelling and make it storyliving experience. It is helping both customers and business owners connect with each other. For example, in most travel agencies, clients can now arrange virtual test drives with them even before making travel plans. On the other hand, on Amazon, when you buy any furniture or TV, you can test it virtually in your room by simply opening your phone's camera and pointing it to the space that you want to put it in. Virtual reality enhances traditional storytelling rather than replacing it. Virtual reality will continue to grow and emerge as a key component of the modern marketing world.

Founder & CEO, MayI Growth - Kanan Aliyev