Branding Matters More Than Ever

Branding now focuses on relevancy to society rather than visibility.

In the modern marketing industry, branding is a very crucial tool for marketers and business owners, but of course it looks way more different nowadays. A great deal of brands used traditional marketing and advertisement for buying attention; however, the situation is completely different now. Brands using the power of social media to get some noise in their ads.

The rise of social media has created what Douglas Holt refers to as crowdculture—online communities that influence trends, values, and ideas more quickly than any organization could—and customers are presently surrounded by an endless flow of digital world. Big brands such as chipotle, dove, old spice didnt grow only by posting interesting ads or using traditional marketing campaigns. These companies built their identity, their ideologay and let customers connect with them.

Stand Out in a Digital World

Consumers of the modern marketing world don’t follow the brand in a way that they follow celebrities and social media influencers. It is a reason why brands started to follow the trends and connect more with worldwide problems and trends in order to keep engagement with customers. For marketing experts and business owners it has a very crucial point, because it means that branding nowadays is not optional, but it is a must.

Turn Branding into Growth

At MayI Growth, we have one ideology: great branding starts with the understanding of people rather than platforms. We are a modern marketing agency that uses AI-driven technologies to build crucial and meaningful connections with our customers by offering customization and personalization. From my own perspective, I always appreciate and give value to brands, which have their own consistent values. I can’t remember every advertisement that I see, but I can remember the brands that have special values and support something very meaningful and crucial for me. The main point for me is trust. That is why after trusting the company and their values I am spending my money with no doubts and I am becoming a loyal customer. If you want to find and shape your values and loyalt program for your customers, we are here for you. MayI Growth is a place where your brands turn into movements and movements turn into improvements.

Founder & CEO, MayI Growth - Kanan Aliyev